Client:
Metro
Current Problem:
When people are waiting for public transportation they have no idea when the bus would come so they can’t go to stores to get a drink or just a magazine otherwise they might miss the bus. And for people who never took the public transportation, they can’t just jump on the bus or metro since they don’t know what to take to get to their destination.
Audience Description:
Metro customers.
Final Product:
Replace the poster section at all bus stops into big touch screens which people get to touch it and get information they need. You can tap on the bus you are waiting for and it will show you where the bus is cureently at and estimate how long it’s going to take to get to you. You can also find out how to get to your destination by entering the places you are going. On the opposite side of the touch screen will be playing advertising and this will be the source of money
2 comments:
I say it's high time for Metro to do that! ^_^ I also think it would be great to have it so that the traveler can also know how much it will cost to get to their final destination. I know the CalTrain up north has a decent interface for buying tickets.
It's a great idea and it also has potential to do something else: make Metro more efficient. If this interactive experience tells the user it's going to take them 1.5 hours to get to their destination, it may discourage some people from using it. Metro then might create better ways to decrease travel time by rethinking how they route or reroute their buses and trains so that commute time decreases. Because that's the main problem or reason why I don't take the metro: it takes too long to get anywhere!
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